Tui Group has reinforced its focus on UK domestic breaks by becoming exclusive tours and activities partner for budget coach firm megabus.
The Stagecoach Group intercity brand is the first national coach operator to partner with Tui for experiences.
The deal continues the growth of Tui’s tours and activities division, which has finalised more than 25 partnerships in 2021.
The agreement enables megabus customers to access hundreds of UK experiences, including London landmarks and variety of excursions, activities and attraction tickets across the UK.
Megabus managing director Mark Venabkes said: “As we emerge from the pandemic, people are looking to explore and make the most of what we have on offer in the UK.
“As well as offering great value, convenient and comfortable coach travel, through the partnership with Tui we can now also provide our customers the opportunity to quickly and easily book a range of great things to do in the UK.”
Currently trending UK experiences include Warner Bros’ Harry Potter Studios, The London Eye, Edinburgh Castle, Belfast’s Titanic experience and Chessington World of Adventures.
Nishank Gopalkrishnan, chief business officer of Tui Musement, the tours and activities division of the travel group, said: “We are excited to partner with megabus, a much-loved brand in the UK and our first national coach operator partner.
“Travel is returning and we look forward to a collaboration that will deliver wonderful experiences for customers.
“People want to have new experiences throughout the year, and we are supporting this through our continually growing UK portfolio of things to do, which can be instantly booked online at any time.”