Tui Group is targeting hotel expansion across Asia as it outlined global growth to 600 properties for its portfolio of 12 different brands.
The ambitious plan for the “medium term” was declared as the company opened Tui Blue properties in China and Malaysia, following new hotels in Thailand and Vietnam.
The brand is making its debut in China with three hotels and with one in Malaysia.
The next Tui Blue hotels are planned for Bangkok and Bali.
Tui Blue is contributing to the development of the Europoean travel group’s global hotel portfolio, which is set to grow to 600 hotels in the medium term, according to the company.
Tui Blue Hotels & Resorts managing director Artur Gerber said: “Our rapid expansion in China and Southeast Asia underscores the strong demand for the Tui Blue brand in these fast-growing travel markets.
“As we continue to bring our unique blend of leisure accommodations and locally-inspired experiences to more destinations, we are confident that Tui Blue is an excellent addition to the region’s hospitality landscape.”