Vertical Travel Group to join Advantage Travel Partnership's managed service model

The Vertical Travel Group is to join Advantage Travel Partnership’s managed service model from 2026.

 

Vertical, spearheaded by owner and chief executive Peter Healey, comprises four core travel brands: tour operating divisions Instant Holidays and Instant Breaks, alongside dedicated homeworking arms Your Holiday Booking and Holiday Elite. It is currently a Midcounties Co-operative member.

 

Together, the four businesses record a combined turnover of £110 million.

 

Advantage Travel Partnership said the tie-up “represents a strong strategic alignment between The Vertical Group’s ambitious growth plans and AMS’s proven track record of supporting travel businesses through comprehensive managed services”.

 

Paul Nunn, chief operating officer at Advantage Travel Partnership, said: "We couldn’t be more delighted to welcome The Vertical Group to our AMS membership.

 

“Peter and his team run an exceptionally impressive business that has big ambitions for further growth, and we are thrilled that they have chosen to partner with us to help support them achieve these strategic goals going forward.

 

“Their diverse portfolio and strong market position make them an ideal fit for our managed services model."

 

Healey said the move “marks an important strategic step for our business”.

 

“Joining Advantage Managed Services provides us with the flexibility, commercial strength and operational support we need to scale efficiently in what is an ever-changing market,” he added.

 

“We see this new partnership as a major opportunity to take our business to the next level.

 

“AMS’s proven experience and robust infrastructure will be invaluable as we focus on sustainable growth and continued innovation across all our divisions.”