Abta has criticised new laws that restrict the number of alcoholic drinks served at all-inclusive resorts in parts of the Balearic Islands.

The association said the new rules, which limit guests to six alcoholic drinks a day, are “misdirected” and urged the regional government to reconsider.

Last week, the regional government passed a law to crack down on excessive drinking in the notorious party areas of Magaluf and Playa de Palma in Majorca and San Antonio in Ibiza.

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Pub crawls, happy hours, 2-4-1 drinks offers and any advertising that “encourages alcohol consumption” have been banned and carry hefty fines if the rules are flouted.

The law also states: “Alcoholic drinks will be limited to six per day [three during the lunch timetable and three during the evening timetable].”

The limits on drinks will apply only to packages booked after the legislation comes into effect and not those that have already been booked.

A spokesman for Abta said: “While we strongly support initiatives that improve the health and safety of holidaymakers, as well as the welfare of local communities, such as encouraging bar owners to take a more responsible approach to the sale of alcohol, we believe some of the measures announced in relation to addressing unsociable behaviour, for example targeting all-inclusive holidays, are misdirected.

“The vast majority of holidaymakers on all-inclusives are couples and families, so it is difficult to see how imposing strict rules on this type of arrangement will fix the problem of anti-social behaviour in resort.

“We would encourage the Balearic authorities to reconsider this.”

Balcony jumping has also been banned throughout the Balearic Islands and anyone caught doing so will be removed from their hotel or accommodation.

The Balearics said the new laws aim to “create a more sustainable and respectful tourism model”, both in terms of “the environment, the quality of life for residents and the visitor experience”.