AI-powered accommodation firm Snaptrip expands with two acquisitions

AI-powered online accommodation marketplace Snaptrip Group has made a pair of strategic acquisitions while claiming record financial results for 2025.

 

The firm, established in 2014 as a last-minute cottage deals platform, revealed the seven-figure purchases of Staycato, which operates the Simply Sea Views and Dog Friendly Retreats brands, and France-based My Design Events, trading as My Boutique Hotel.

 

The deals expand the group’s reach into premium, pet-friendly, coastal and international boutique travel.

 

They add to the company’s offering including LateRooms, Snaptrip and Dog Friendly Cottages.

 

Snaptrip, backed by Bestport Private Equity and Molten Ventures, began acquiring businesses in 2017 with the purchase of Last Minute Cottages. 

 

Since then, it has added LateRooms, Hot Tub Hideaways, Independent Cottages and The Hotel Guru to its portfolio.

 

The 2025 financial results were undisclosed but the company described “significant levels of top-line growth and profits at their highest since inception”.

 

Co-founder and chief executive Matt Fox said: "2025 was a transformative year for the Snaptrip Group. 

 

“Whilst the travel sector continues to face challenges from unpredictable consumer patterns and the rapid expansion of AI-led search platforms, we’ve been fortunate to be ahead of the curve.

 

“Having adopted an ’AI-first’ strategy in both consumer visibility and the construction of our technical platforms over the last couple of years, we were well placed to capitalise on these shifts in the market.

 

"The technology the team has built, the lean and cash generative way we operate the business, and the hugely exciting collection of assets we now own, offers Snaptrip Group a strong platform to optimise future growth. 

 

"These acquisitions allow us to expand into premium, lifestyle-led travel categories with higher booking values, stronger loyalty and genuine long-term growth potential. 

 

“We’re building trusted discovery brands with defensible organic visibility and loyal audiences, whilst creating new opportunities for product innovation, personalisation and direct supplier partnerships.”

 

He added: "Due to these acquisitions and the exciting growth of all our existing assets, Snaptrip Group is poised for further exponential growth, all whilst only marginally increasing our overall overheads. 

 

“What’s particularly exciting is how the group has evolved - although we started as a collection of UK-focused holiday rental marketplace websites, we will now do as many bookings for hotels worldwide through our LateRooms, The Hotel Guru and now My Boutique Hotel websites in 2026. 

 

“This diversification, combined with our operational efficiency and the platforms we’ve built, gives us tremendous confidence in what lies ahead."