Almost 80 frontline agents set for Clia ‘Cruise Champion’ training

Hybrid training courses on river and expedition cruising for frontline agents have been released by Clia UK & Ireland.

Almost 80 agents will join the six-month ’Cruise Champion’ programmes, culminating in a graduation ceremony in June 2026.

The training, which returns for a second year, is aimed at agents who are new or have limited experience of the sectors. 

The courses incude a mix of virtual activity including product training webinars, panel discussions and virtual workshops, supported by self-study, monthly knowledge reviews and an end of programme final assessment.

Content will cover destination and product training, as well as sales techniques. 

Clia has created the programme alongside river cruise and expedition cruise lines.

The programmes starts next month with an in-person launch day.

Clia UK & Ireland managing director Andy Harmer said: “We’re thrilled to bring back our ’Cruise Champion’ programmes, which give agents the chance to build real expertise in two of the fastest-growing sectors of cruising. 

“We had such positive feedback from the first cohort of agent graduates we’re confident we will equip frontline sellers with the confidence and knowledge to inspire customers and grow their business.”