Online Travel Training achieves 36% rise in new users in year to date

Online Travel Training (OTT) has recorded a 36% year-on-year rise in the number of new users, according to managing director Jessica Shelton-Agar.

 

Shelton-Agar, who joined the business in November last year, credited OTT’s new-look email style and a growing number of courses for the spike in users.

 

She said: “We have more courses and more content for agents to learn about and we’ve invested quite a lot in our email journeys, because email is our biggest driver of activity to the website.”

 

Last month was “really strong” for agent engagement and learning, she added, while new courses include two on Titan Travel.

 

“We were delighted they trusted OTT to provide their training,” said Shelton-Agar, noting the escorted touring specialist had been supporting the trade “so much”.

 

A range of brands have been offering “incredible” prizes through OTT, Shelton-Agar said, with ongoing incentives including those from United Airlines, Air Canada and Mercury Holidays.

 

“Another partnership we launched last month was with Visit Oman. It’s great because it comes after Tui’s partnership with Oman and now agents can start learning about the destination,” she added.

 

The number of completed courses is up 25% year on year, and OTT is preparing to play a “key role” as agents ready themselves for peaks.

 

“We’ve got lots of new courses that will be going live in November or in the beginning of December to equip agents ahead of the peak-selling period,” said Shelton-Agar.

 

She added: “The beauty with OTT is that it’s bitesize training, so a lot of our courses can be completed in as little as 15 minutes and then that can help equip agents to showcase the right product to the right client at the right time.”