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Attraction World has expanded its retail team with creation of a new role of strategic account manager.
Carly-Ann Moore has rejoined the business in the new role, after previously working as commercial account manager for two years until December 2025.
She joins the retail team supporting retail director Kelly Hayre, alongside commercial account manager Janna Thomson and national retail engagement manager Nicky Yates.
In the new role, Moore will focus on nurturing and developing key relationships with tour operators and specialist partners, ensuring enhanced collaboration and long-term growth opportunities, according to the company.
Hayre said: “We’re absolutely delighted to welcome Carly-Ann back to the team.
“She’s the perfect fit for this newly created role, bringing passion for the brand and knowledge of the business combined with a wealth of experience and strong relationships across the trade.
“The appointment is a clear demonstration of our commitment to investing in our retail team.
“Carly-Ann’s return marks an exciting step forward in the evolution of our trade strategy and reinforces our position as a trusted, proactive and supportive partner in the industry.”