Jet2 targets TMCs with new distribution deal 

Jet2.com has agreed a distribution partnership with airline technology company Kyte, enabling the carrier to connect to more travel sellers including travel management companies (TMCs) and corporate booking tools.

 

Seats with Jet2.com, the UK’s third largest airline, will now be available on the Kyte platform, with all ancillaries also available.

 

Described as “a new-gen airline distribution platform”, Kyte provides an application programming interface (API) that standardises airline New Distribution Capability [NDC] and low-cost carriers [LCC] proprietary content.

 

Through Kyte’s interface, travel sellers can build connections with airlines to offer the full suite of fares and ancillaries to their end users.

 

Jet2.com’s content from Kyte will also be made available on partners’ desktop offering, such as AirGateway, for those agencies needing a convenient desktop solution.

 

The leisure carrier will operate a fleet of 135 aircraft this summer, serving a network from 13 UK bases to more than 75 destinations, primarily across the Mediterranean, Canary Islands and European leisure cities. 

 

Doug Turner, third-party supply and distribution general manager, said: “We are very excited about this partnership, which enables us to offer our award-winning flights and product to even more markets and customers.

 

“We look forward to a successful collaboration with Kyte and to welcoming even more new customers, helping to drive our continued growth, as a result of this agreement.”

 

Alice Ferrari, chief executive and co-founder at Kyte, added: “We’re delighted to welcome Jet2.com to the Kyte platform, making their flights and popular ancillary products easily accessible to travel companies worldwide.

 

“This collaboration reflects our shared commitment to put advanced, flexible distribution tools in the hands of travel agencies, helping them better serve their customers, whilst driving more value for airlines.”

 

She added: “As an API platform enabling full content direct connections, Kyte focuses on making airline access – whether proprietary or NDC – easy and efficient for travel agencies seeking quality content, including bundles and functionalities, generally offline and corporate travel markets.

 

“Global Distribution Systems (GDSs) aren’t always well-suited to the low-cost model, as they normally charge high segment fees and may lack the support for ancillaries and bundles.

 

“Kyte drives yields and reduce distribution costs and has built a network of offline travel companies, bringing value customers for low-cost airlines at a fraction of the cost.

 

“This is also made possible thanks to Kyte’s partnerships with tech providers such as AirGateway and Lleego who deliver NDC API to travel sellers via their digital interfaces.

 

“It is interesting to see how LCCs are evolving their distribution models and wanting to tap into the corporate travel market. In corporate travel the demand for LCCs has also grown due to their coverage, frequencies and accessible fares.

 

“The expansion of LCCs in corporate travel is also made possible thanks to the wider adoption of API distribution.”