Newmarket goes early with 2027 tours programme 

Newmarket Holidays has made the earliest short-haul launch in its history by opening bookings for 2027 European escorted trips. 

The early introduction has been prompted by a rise in demand, with agent short-haul bookings up by more than 30% over the past three months compared to the same period last year.

More than 80% of the best-selling European tours are on sale for 2027. Several new additions will be added in the coming weeks.

The escorted tour specialist’s itineraries include tour and cruise, rail, city and beach breaks.

Head of trade sales and partnerships Hayley Morris said: "This is the earliest we have ever launched our short-haul season, and it’s a fantastic opportunity for agents to capitalise on strong customer demand, encourage early bookings and help travellers secure their preferred dates and tours well ahead of time.

"With lots of our best-selling European tours already live agents can help their customers choose from the widest range of dates and the best availability, so they can look forward to some of our most popular experiences across Europe.”