Teacher returns to travel to promote Tourism Western Australia

James Neal has returned to the travel industry after spell as a teacher to become UK market manager for Tourism Western Australia.

He has taken up the role by joining specialist travel representation firm SLC

Neal has more than 20 years’ experience in the travel sector with a career including The Travel Network Group, Avios, Royal Caribbean and Tui.

In his new role, he will oversee the delivery of strategic marketing, media, and trade engagement activity to showcase Western Australia to UK travellers.

Neal said: "I am delighted to be returning to the travel industry with SLC, a recognised specialist in this field, taking on responsibility for the Tourism Western Australia account is an exciting opportunity, particularly as it is a destination I know well and have a strong affinity for. 

“I look forward to supporting the team in showcasing all that Western Australia has to offer and to visiting again later this year to reconnect with the region first-hand.”

SLC head of destination marketing Kate Bifield said: "We are thrilled to welcome James to SLC. His industry knowledge, combined with his enthusiasm for Western Australia, makes him the ideal lead for this important client. 

“We are confident he will deliver exceptional results for our client and continue to enhance SLC’s reputation as a leading travel specialist."