Travel Counsellors claims £65m ‘record breaking’ cruise sales 

Travel Counsellors’ cruise bookings have risen 17% year on year to reach a record £65 million so far in 2025.

 

Premium and luxury sailings have seen particularly strong growth, up 66% and 88% respectively. 

 

UK leisure travel sales for cruise hit £8.2 million in August alone, up 49% on the same month last year, with cruises now representing 17% of total UK leisure business, up from 12% in 2024.  

 

Independent research commissioned by Travel Counsellors among 2,000 UK consumers as part of an annual travel tracker report also highlights the rising popularity of cruises. 

 

Overall, 21% of respondents now favour cruises, up from 14% in 2023, a 44% increase over three years.  

 

The data further revealed that travellers in the 25-34 age group show the strongest growth, with 27% preferring cruises – a 67% rise since 2023.  

 

The latest sales update came as the company staged one of 10 cruise-focussed ‘Takeover Days’ and roadshows this year, with more than 30 agents, from new starters to experienced cruise ambassadors, attending a dedicated day at Manchester’s Voco Hotel this week (pictured). 

 

The event was supported by sponsors including Riviera, Virgin Voyages, P&O Cruises, Tauck, Royal Caribbean, Scenic and Emerald, Uniworld, Hurtigruten, plus Virgin Atlantic and Delta Air Lines.

 

Head of cruise Janet Whittingham said: "Cruising has always been a much-loved way for our customers to explore the world, whether at sea or on river sailings. 

 

"What’s exciting is that we’re now seeing strong growth across all age groups, especially among younger travellers who are embracing the unique experiences cruising can offer.  

 
"By working closely with our cruise partners, we’re also ensuring customers have access to the very best options that reflect their values and preferences.”