Baldwins Travel Group has revealed a new-look logo as part of a company-wide rebrand that will see two of its agencies re-named.
Both Sevenoaks Travel, which was acquired in 2002, and Travelux in Tenterden, acquired in 2013, will be renamed Baldwins Travel and have their shop fronts updated to reflect the change.
Details of the rebrand, and the new-look logo, were revealed at a lunch for 50 supplier partners at Salomons Estate, Tunbridge Wells, today, which was hosted by chairman Ron Marks and directors Nick and Chris Marks.
All eight branches, including its three original sites in Tunbridge Wells, Tonbridge and Maidstone as well as its Uckfield, Cranbrook and Lewes branches, will now have Baldwins Travel above the door.
Baldwins Travel Group remains the umbrella company, encompassing Baldwins Business Travel Management which is based at the head office in Tunbridge Wells.
The rebrand is expected to be complete by January, when the agency, which won a double gong at this year’s Travel Weekly Agent Achievement Awards, plans to roll out a new website and move over to a new booking system developed by tech provider Dolphin Dynamics.
In the coming months, the branding will be gradually brought into all aspects of the business, from headed paper and business cards to travel documents.
Joint managing director Nick Marks said: “Our successes are truly down to our amazing team across the entire business and we could not be more proud. This was a considerable factor in our decision to unify the company further, to ensure everyone felt part of one ‘family’.
“Investing in our brand is hugely exciting for us and tells our customers that we are committed to continuing to deliver superb service across all areas of our business.
“This is a very positive and exciting time for us and our teams are embracing the changes wholeheartedly – but at the end of the day we will always work on the basis that our customers come first.
“We will still offer the same wonderful range of holidays and deliver the same high levels of customer service we have always done.”