Start-up carrier Global Airlines appointed beauty products entrepreneur Margaret Dabbs to its advisory board.
The founder of London-based wellness brand, Margaret Dabbs London, the airline said in a statement she will bring her “extensive commercial and consumer experience to Global”.
The British airline has a fleet of four Airbus A380s and has claimed that it plans to start services in spring 2024 – but the business has yet to confirm its routes.
“Working closely with CEO James Asquith and CCO Richard Stephenson, Dabbs will play a central role in the development of Global’s partnerships, passenger experience and commercial strategy,” said the airline statement.
“Since 2008, Dabbs’ products and treatments have featured in some of London’s most iconic department stores including Harrods and Liberty, and currently has nine clinics in the UK, a further four across Europe, the Middle East and soon to launch in the US.
“Dabbs will also bring her knowledge and sought-after luxury product range to the airline enhancing the onboard passenger experience across all cabins.”
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Dabbs said: “The story of my company proves that if you see a gap in the market and produce exceptional products and services then it is possible to disrupt the market.
“I see a lot of parallels between Global Airlines and my company, and I am thrilled to be joining, as I can see scope to offer passengers a better experience when they fly.
“I believe Global Airlines has an opportunity to not only showcase a range of luxury brands, from established to breakthrough, but also innovate in terms of how an experience can continue beyond the flight.”
Asquith added: “2024 will be a huge year for our airline and it’s fantastic that Margaret’s appointment to the advisory board is our first major announcement of the year; it’s further evidence of the laser focus this airline will have on offering the best way to fly which will be greatly enhanced by Margaret’s experience.
“Margaret’s business acumen is well known and rightly lauded, she will be an asset in a whole host of ways as a member of our advisory board and a key adviser to the senior leadership team.
“We will always strive for the highest standards across all aspects of our operations from safety to passenger experience, and our growing team of experts puts us in good stead to achieve our ambitious plans.”