EasyJet has been named as a national sponsor of the Eurovision Song Contest.
The budget carrier will be flying in thousands of visitors to Liverpool over the course of this year’s contest.
The airline claims to offer more seats between the UK and Eurovision countries than any other airline.
The final takes place on May 13.
EasyJet started flying from Liverpool in 1997 and now operates a network of 26 routes with a new weekly service to Corfu added from next month.
Chief customer and marketing officer Robert Birge said: “This sponsorship is a perfect match as not only do we offer more seats between the UK and Eurovision countries than any other airline, but we also have a long history with the host city of Liverpool and are the city’s largest airline.
“Like this iconic competition, easyJet connects people, cultures and communities across Europe and beyond and so we are delighted to be a national sponsor of this year’s Eurovision Song Contest, in collaboration with BBC Studios.
“We are incredibly excited to play a role in this year’s Eurovision, which celebrates the inclusive values easyJet shares, is much loved by our people as well as millions of our customers throughout Europe.”