Staff from field sales and marketing specialist Flexi Reps will be visiting agencies during June to update them about developments at Southampton airport
As well as airport updates and news about airline services, the reps will offer agents discount vouchers for airport parking and lounges, plus incentives.
Marc Findlay is airline and travel trade marketing manager at the airport, part of AGS Airports which includes Aberdeen and Glasgow airports.
He said: “The Flexi Reps model works perfectly for us. They have a huge pool of talented field salespeople who have established relationships with travel agents all around our airports.
“Utilising that talent to spread the word on what we are up to and the variety of developments at each of our airports is great for us. We have plenty to talk about and look forward to a long and prosperous partnership.”
Craig Davidson, Flexi Reps’ managing director, added: “Flexi Reps will be an important part of [the airport] sales and marketing mix.
“2021 will be an interesting year for our industry and getting key messages out to travel agents is more important than ever before.
“With a solid briefing from Marc and the team at AGS we will be able to deliver their clear and concise messages to their travel agent partners in the regions.”