JetBlue Airways has joined the Business Travel Association as its latest industry partner.
The US low cost carrier, which aims to start transatlantic routes to London later this year, aims to enhance its UK presence within the business travel sector and TMC community.
The BTA and JetBlue, the sixth largest US carrier, also aim to support global awareness for business travel in light of Covid-19.
JetBlue is set to launch flights from New York and Boston to London using new new Airbus A321LR aircraft.
BTA chief executive Clive Wratten said: “We are excited about the global opportunities our new alliance with JetBlue will bring to the business travel community.
“Our collaboration will provide a global platform to support TMCs, business travellers and our industry as a whole following such a tough year.
“We are delighted to kick-start our relationship, as we look forward to business travellers returning to the skies once more.”
The airline’s general manager Europe, Maja Gedosev, added: “JetBlue is delighted to be joining forces with the BTA, and to bring a fresh choice for the business travel community.
“We believe our customers shouldn’t have to compromise between a great experience and a low fare.”
She added that JetBlue’s take on transatlantic travel will bring “a whole new level of service and comfort to business travellers crossing the pond”.