Turkish Airlines has launched a wholly-owned subsidiary called AJet, which will start operating to the UK from the end of March 2024.
The rebranded low-cost carrier will offer a summer schedule with flights to destinations in Turkey.
Originally called AnadoluJet, the airline was established in 2008 to improve air links for Anatolia, on the Mediterranean coast of southwest Turkey.
The new carrier was unveiled at the Istanbul Sabiha Gökçen Airport, with senior team members from Turkish Airlines.
Prof Dr Ahmet Bolat, Turkish Airlines’ chairman, said: “In line with our goals for the next 10 years, we are proud to have started the establishment process of our AJet.
“We will introduce AJet to the skies with its summer schedule at the end of March 2024.
“We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale.”
The new low-cost airline aims to strengthen Turkish Airlines’ position in an “increasingly competitive market”.
The budget carrier will only offer economy class and aims to “reflect the cost advantage in ticket prices”.