Ambassador Cruise Line partners with broadcasters Jenny Powell and Kate Thornton

Broadcasters Jenny Powell and Kate Thornton have been named Ambassador Cruise Line’s first ‘Ambassador Ambassadors’ and will join seven sailings in 2025 and 2026.

Powell and Thornton will host a special programme on each voyage, including Q&A events, wellness talks and interactive sessions based on Thornton’s podcast White Wine Question Time.

The presenters will also document their onboard experiences on social media, with live content on Instagram from each cruise.

The first sailing will be the eight-night Ireland and Normandy Experience, departing from Liverpool on October 30, starting from £769 per person.

The second sailing will be the 12-night Winter Sun: Treasures of Portugal & Andalusia, leaving London Tilbury on November 17, leading in at £1,039 per person.

The third sailing is the 23-night Treasures of Canaries & Western Europe cruise, departing from London Tilbury on January 12, 2026, with fares leading in £1,599 per person.

The fourth sailing is the 15-night Spain, Morocco & the Canary Islands trip, sailing from London Tilbury on February 4, 2026, costing from £1,089 per person. 

The fifth sailing is the 10-night Delights of Western France & Spain Explorer, leaving Portsmouth on April 12, 2026, priced from £949 per person.

The penultimate sailing is the 15-night Vistas of France, Spain & Portugal, departing from London Tilbury on May 4, 2026, leading in at £1,529 per person.

The final sailing is the 15-night Delights of Canary Islands, Madeira & Portugal, embarking from London Tilbury on May 29, 2026, with prices starting at  £1,509 per person.

Ambassador Cruise Line chief marketing officer Gordon Nardini said the broadcasters were “a perfect fit for our brand”, adding: “Since Ambassador sailed for the very first time in 2022, we have proudly hosted a diverse range of famous personalities on board, and we are delighted to take this to the next level by welcoming Jenny Powell and Kate Thornton to the family as our first ever Ambassador Ambassadors.

“Their presence on what’s set to be a magnificent seven sailings will add something very special to the guest experience, creating unforgettable moments at sea that will inspire and delight all those looking to ‘enjoy themselves’ with Ambassador while reflecting the sense of community at its heart.”

Powell added: “I think I can speak for both Kate and I by saying how proud we are to be named Ambassador Ambassadors.

“It’s a genuine privilege, and I cannot wait to share my experiences aboard Ambience and Ambition with guests, whether they are on the ship with me or following me on my socials.

“Meeting new people, having a laugh and soaking up the energy on board is what I’m looking forward to most – and, of course, taking on Kate in our Battle of the Decks showdown is sure to be a highlight.”

Thornton said: “To be named as Ambassadors for the UK’s leading independent cruise brand is truly an honour for Jenny and I.

“We have been friends for many years, and this is a chance to bring everything we love about radio and broadcasting to life with the Ambassador guest community.

“I’m excited to meet everyone while at sea, sharing stories, staging my White Wine Question Time live and DJing while dancing along to the tunes that mean so much to us all.”