Cox & Kings to embark on 'significant phase of global expansion'

Upmarket operator Cox & Kings is set to embark on a “significant phase of global expansion” according to parent company Abercrombie & Kent Travel Group (AKTG).

The expansion will see Cox & Kings launch in “pivotal” markets such as the USA and Australia and leverage AKTG’s “strong global network” to “broaden Cox & Kings’ geographical footprint”.

AKTG said the objective was to solidify Cox & Kings’ position as a leader in “distinctive, immersive travel”.

Jennifer Charlton has been named the operator’s managing director to drive its new strategic direction.

She will continue to hold her position as senior vice-president of sales and business development for the UK & EMEA.

Charlton has more than 30 years of experience in the travel industry, including leadership roles in sales, business development and global partnerships for brands such as KLM Royal Dutch Airlines, CWT and Amex GBT.

She said: "I am honoured to lead Cox & Kings into this new chapter of global expansion. We are building upon our strong foundation and leveraging the extensive network and expertise of AKTG to offer unparalleled travel experiences.

“I am eager to introduce Cox & Kings to new markets and showcase our unique approach to travel, which seamlessly blends its rich heritage for the culturally curious traveller.”

AKTG acquired Cox & Kings in 2019 and has since integrated the operator with A&K’s extensive network of destination management companies, expanding its operational capabilities and destination offerings.

The brand has also undergone several enhancements, including the launch of a refreshed website in 2024.

The operator was founded by Richard Cox in 1758 and is thought to be one of the world’s oldest travel companies.

“Reimagining a brand as storied as Cox & Kings is both a privilege and a responsibility,” said AKTG executive chairman Manfredi Lefebvre.

“As we’ve done with other iconic brands like Crystal, we are breathing new life into Cox & Kings, respecting its remarkable heritage while shaping it for a new generation of global travellers.”

Marett Taylor, chief sales officer at AKTG, added: “Cox & Kings has a long and storied history of crafting extraordinary travel experiences, and we are pleased to be expanding our reach to a global audience.

"This announcement further cements our commitment to this historic brand and to ensuring that the authentic Cox & Kings experience, which has defined its centuries-long legacy, is upheld and enhanced. Our commitment to exceptional service and authentic experiences remains at the heart of everything we do.”