Cunard reports boost in UK bookings in 2027 programme launch

Cunard has reported a “significant contribution” from the UK market for the sale of its new 2027-28 itineraries, with bookings up by nearly 50% compared to the equivalent launch for 2026 itineraries.

Bookings from North America and demand for luxury suites globally also rose by more than 100% compared to the previous launch.

Across all markets, the programme saw a 55% increase in nights booked during the first seven days after launch, compared to the equivalent period for new 2026 itineraries.

Transatlantic crossings on Queen Mary 2 remained one of the line’s most popular and continued to "attract strong interest" from around the world.

“We’re delighted with the response to our 2027 launch," said Cunard president Katie McAlister.

“It’s wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience.

“Demand for our Queens Grill and Princess Grill suites has been especially strong globally, which tells us that more guests are seeking the space, service, and thoughtful details that make our luxury Grills suites so special.”