Franchise finance expert recruited by Not Just Travel

A new chief financial officer has joined Not Just Travel as the homeworking group looks to accelerate growth.

Qualified chartered accountant Helen Foottit moves from The Property Franchise Group after more than a decade, replacing Stephen Badger in the role.

She will oversee an accelerated growth strategy through financial planning, processes and analysis across both Not Just Travel and The Travel Franchise.

Her work will ensure continued investment in technology, training and support for the company’s network of more than 750 consultants, according to the company.

Foottit said: "I am joining Not Just Travel and The Travel Franchise at such a pivotal moment in the company’s journey.

“Finance is the driving force behind any successful business. By analysing the growth trajectory of the company, the trends and available opportunities.

“The world of franchising is unique in that there are strong bonds between the franchisor and franchisees; the more successful each party is, the more successful the business.

“My focus is to provide the financial stewardship and strategic insight that enables our consultants and partners to achieve even greater long-term success."

Business co-founder Steve Witt added: "Helen brings exactly the kind of disciplined, growth-oriented financial leadership we want at this stage in our development.

"Her experience with complex franchise groups, rigorous governance and clear, commercially focused reporting will be invaluable as we continue to scale our technology, training and support for our network of travel entrepreneurs."