G Adventures has announced that its fundraising G Trek for Good 2026 will take on the famous Camino de Santiago in Spain (April 13-20).
The latest iteration of the annual travel industry fundraiser will be the biggest yet, with 50 travel industry members trekking 100km to raise £50,000 for two organisations.
Money raised will be split equally between Planeterra, G Adventures’ non-profit partner which uses community tourism to change lives, and Abta LifeLine, which provides financial and emotional support to UK travel industry colleagues in need.
The Camino de Santiago comprises a series of ancient pilgrimage routes through Portugal, France and northern Spain, taking walkers to the Unesco World Heritage Site of Santiago de Compostela Cathedral in northwest Spain.
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Brian Young, EMEA managing director at G Adventures, said: “The Camino de Santiago is a hike that people travel thousands of miles across the world to experience.
“It’s beautiful, but with long days on the path, plus the curveball of carrying our own kit, this is a trek that will challenge us and will bring us all together.
“The sense of camaraderie on these challenges, and the shared purpose of raising funds for two vital organisations, always proves to be hugely rewarding for everybody involved.
“G Trek for Good is about creating lasting impact for the communities that we support.
“Every step counts, and we’re excited to have double the number of spots available.
“I’m calling on my industry colleagues to take on a new challenge and experience something truly fulfilling, whilst also changing lives through travel.”
Previous treks have taken place in Colombia’s Lost City, Morocco’s Mount Toubkal, Choquequirao in Peru and Tanzania’s Mount Kilimanjaro.
Since launching in 2019, the initiative has raised more than £165,000 and has become a key event in the UK travel trade calendar.
There are still spots remaining. Click here to register interest.
• G Adventures’ UK managing director Brian Young was honoured for his charity fundraising efforts, winning the Unsung Hero Award at Travel Weekly’s Globe Travel Awards earlier this month.
The award recognised Young’s role in spearheading the annual fundraising treks to raise money for Planeterra and Abta Lifeline.