Gold Medal offers prizes in ‘Sooner or Later’ marketing campaign

Travel agents have the chance to win Samsonite luggage as part of a new Gold Medal marketing campaign, called Sooner or Later.

The initiative from the dnata Travel Group UK B2B brand features dual pricing for 46 holiday offers, making it easy to compare the benefits and cost differences between holidaying last-minute or at a later date.

The campaign has a dedicated online hub and a 40-page brochure in printed and digital formats.

Destinations in the campaign include the US and Canada, Dubai and Arabia, Indian Ocean and Africa, Far East, Oceania, Caribbean and Mexico, and Europe.

Holiday types featured include beaches, cities, self-drives, multi-centre tours and all-inclusive resorts.

To be in with a chance of winning a prize, agents must make a package booking between April 22-June 30 and register their bookings.

The top prize is a large Samsonite case worth more than £400 and a cabin bag worth more than £350. The second and third winners will each receive a Samsonite premium cabin bag worth more than £350.

Sarah Lancashire, marketing director, said: “Sometimes it’s tricky to decide when the best time is to go on holiday, but with the introduction of our Sooner or Later campaign, agents and their customers can compare their options much more easily.

“Seeing the pricing side by side for a last-minute break versus a future escape provides more choice for customers who are unsure when to travel.”