Hilton is entering the luxury cruise arena via a loyalty scheme collaboration with Explora Journeys.
Hilton Honors members will be able to earn and redeem points and receive exclusive on-board benefits when sailing with the MSC Group brand from next summer.
Members will be able to book, earn, and redeem points to sail with Explora Journeys in the Mediterranean, northern Europe, the Caribbean and other parts of the world under an extension of the scheme, called Hilton Honors Adventures.
A limited-time preview offer running until June 7, 2026 has been created to mark the new partnership, covering 16 cruises.
Hilton Honors members will be offered 100,000 bonus points when booking a suite with Explora, gain between €200 and €400 in onboard credit depending on the sailing and receive a welcome gift.
The hotel giant claims more than 235 million members of its loyalty scheme.
Hilton global brands and commercial services president Chris Silcock said: “Explora Journeys defines the pinnacle of luxury ocean travel and unparalleled experiences.
“This exciting new partnership creates the perfect moment to launch Hilton Honors Adventures, introducing new ways for our members to experience iconic destinations and hidden gems around the world.”
Explora Journeys president Anna Nash added: “This partnership unites two brands committed to thoughtful travel, meaningful connection, and deep discovery.
“Together, we’re offering Hilton Honors members a stay at sea that blends the freedom of the ocean with the warmth of genuine hospitality.
“Our goal is simple - to create moments that are effortless, personal and crafted with care, always guided by our commitment to the wellbeing of our guests.”