Hurtigruten promotes Iain Powell to role of chief commercial officer

Hurtigruten has appointed Iain Powell as the line’s new chief commercial officer (CCO).

Powell joined Hurtigruten in March 2024 as vice-president of sales and marketing for the UK and emerging markets, before being promoted to managing director for the Nordics, UK and emerging markets in December that year. 

Following his latest promotion he will lead Hurtigruten’s global commercial strategy with the aim of strengthening the company’s market position and driving further growth.

Hurtigruten described Powell as a “respected commercial leader in the travel industry” and said that over the past year he has “proven himself to be a strong and clear leader, demonstrating the ability to deliver results across multiple markets”.

“We are very pleased that Iain is stepping into the role of chief commercial officer. In a short time, he has demonstrated leadership, business acumen, and the ability to execute. These qualities will be critical for the company’s continued progress,” said Hedda Felin, Hurtigruten chief executive.

Powell added he was looking forward to building on growing demand for Norway.

“I’m delighted to take on this role and very much appreciate the support that the business has given me," he said.

“There’s strong demand from people wanting to experience Norway, and we are fortunate to have a truly unique product – world-class journeys through spectacular nature.

“We are very well placed to capitalise on this demand, and we see a significant opportunity for growth. I look forward to working with Hedda, the board, and the executive leadership team to make the most of these opportunities.”