Lee Ainsworth handed expanded remit by Advantage Travel Partnership

Lee Ainsworth is to take on additional responsibility for the Advantage Travel Partnership’s membership division with immediate effect.

 

Ainsworth was appointed strategy director in December 2024 and now becomes membership and strategy director.

 

His expanded remit “recognises both the strategic impact he has already delivered and the central role a membership division plays in Advantage’s long-term strategy”, said the company.

 

Ainsworth said: “My priority is to shape and lead the strategic direction of our membership strategy, working alongside our expert team as we build a future-ready membership proposition that truly reflects the ambition and spirit of our community.”

 

Chief executive Julia Lo Bue-Said said Ainsworth’s decade of experience working with Advantage gives him “deep knowledge of our business, enabling him to drive our membership strategy forward with clear focus”.

 

“Working alongside the executive leadership and the wider team, Lee will deliver high-impact priorities creating a digitally enhanced approach, and evolve membership models that ensure Advantage remains relevant while growing its scale and leverage,” she added.

 

Ainsworth’s promotion was announced as Lo Bue-Said unveiled a group-wide executive leadership team, which she said will “drive strategic focus and ensure alignment across the business”.

 

Advantage’s executive leadership team comprises:

 

• Paul Nunn, chief operating officer
• Xian Mayes, chief of people
• Nick Rowe, finance director
• Andrea Caulfield-Smith, managing director – global business travel
• John Sullivan, commercial director
• Lee Ainsworth, membership and strategy director
• Alexis Coles-Barrasso, chief of PR and corporate affairs

 

Lo Bue-Said added: “This team will provide leadership across our divisional structure, drive strategic advances in global business travel, membership, financial services and our corporate activity.

 

“The team will provide the leadership strength, strategic clarity and organisational stability we need as we continue our transformation journey.”