Newmarket extends peaks promotion into February with flash sale

Newmarket Holidays extended its peaks promotion into February with a week-long flash sale from today (Monday).

The operator is extending 15% discounts across all escorted tours in its worldwide programme.

The limited-time promotion applies to the company’s full range of short- and long-haul escorted tours, including itineraries across Europe, Asia, the Americas and Australasia.

The move follows “buoyant” early-year demand and is designed to maintain booking momentum.

The initiative also gives agents a “timely reason” to re-engage customers already planning travel, particularly for 2026 departures.

Head of trade sales and partnerships Hayley Morris said: “We’ve seen a very positive response to our peaks offer, and this flash promotion is about keeping that momentum going. 

“By offering 15% savings across the board for a limited time, we’re giving agents an even stronger reason to reconnect with customers and secure bookings early, with genuine value and total peace of mind.

“We’d also like to thank all our agent partners for their fantastic support throughout the peaks period so far, and we hope this promotion helps carry forward the strong momentum we’re continuing to see.”