‘Royal on the Road’ kicks off as senior leaders visit agencies

Royal Caribbean is taking sales and training experts into high street travel agencies as it ramps up trade support.

The ‘Royal on the Road’ initiative kicked off this week in the north of England before heading to the East Midlands and Buckinghamshire.

Senior leaders including EMEA vice president and managing director Gerard Nolan, senior UK & Ireland sales director Aaron Lanford and EMEA sales enhancement director Nicki Lewis joined the tour to visit key agency partners.  

The team met with agencies including Now Let’s Travel, Hays Travel, Broadway Travel, Tui, Virgin Holidays, Co-op Travel and Sunlounger. 

As part of the plan, sales experts from the line, accompanied by a specialist trainer, will travel to agency locations to deliver tailored support designed to drive bookings and deepen product knowledge. 

The team starts the day with an in-depth training session, equipping agents with the latest product updates, selling tools and commercial insights.

Royal Caribbean representatives remain on site during the day to meet customers, host consultations and support live booking opportunities. 

Future iterations will introduce a “first-of-its-kind” virtual reality experience, enabling agents and customers to fully immerse themselves on board Legend of the Seas - the first Icon Class ship to sail in Europe this summer. 

Royal on the Road can extend into the evening, supporting in-store cruise events and customer showcases to further drive engagement and sales. 

Booking details will open shortly via Club Royal, where further information will be available, according to the line. 

Royal Caribbean will provide marketing collateral, including print and digital invitation materials, alongside branded merchandise and experiential assets to help agencies promote the opportunity.

Nolan said: “Royal on the Road represents our commitment to being present, proactive and fully invested in our trade partnerships.

“When we equip agents with the right knowledge, energy and direct access to our teams, we see stronger results across the board.

“This initiative is about showing up, listening, training and ultimately helping our partners convert more Royal Caribbean bookings.”