P&O Cruises sales director Ruth Venn has been promoted to associate vice-president, sales & distribution.
The move sees her take on an expanded role leading the sales function for the company, reporting to chief commercial officer Stuart Allison.
Vice-president brand & marketing strategy Robert Scott is also taking on a wider marketing remit, with greater focus on the long-term growth and brand strategy for P&O Cruises.
Allison said: “This is a very well deserved promotion for Ruth, whose experience has placed her at the forefront of the cruise industry for many years. Under her leadership, our 25-strong sales team will continue to broaden and deepen our trade distribution channels.”
He added: “Rob will continue to report into me, as a key member of the commercial leadership team, heading up multiple initiatives across our end to end guest journey, on board experiences and technology enhancements, which we cannot wait to unveil, and which will give agents even more reasons to sell our brilliant holidays. “
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