In association with: Sojern
Fuelled by global travel-intent data, Sojern’s marketing platform makes it easy for travel companies to understand booking trends and traveller insights
Sojern has built an easy-to-use platform that delivers unrivalled traveller insight through analysis of data from hotels and airlines around the world.
Powered by the Sojern Traveller Ecosystem and AI technology, Sojern can analyse billions of travel intent signals daily from thousands of brands worldwide. It has never been easier for travel brands to find, attract and engage potential customers in the most effective way.
Sojern has been growing its collection of rich travel data since its inception in 2007, helping more than 10,000 travel marketers annually target and convert their ideal customers.
Now, as the winter approaches, Sojern is ready to continue assisting travel companies as they plan their marketing campaigns.
This year has posed significant challenges for the travel industry, including the ongoing cost-of-living crisis to extreme heatwaves and wildfires across Europe this summer.
But, with the help of Sojern’s insights, it’s clear that travellers continue to adapt and make informed choices despite these challenges. Forward-looking data suggests that European destinations continue to attract visitors from around the world during the festive season, and outbound travel from European regions continues to increase.
Looking specifically at data* for December 2023, flight bookings from Europe to global destinations are up 11% compared to the same month last year. The Middle East, which includes popular destinations such as Dubai and Saudi Arabia, has experienced the most significant improvement, with the number of flights booked from Europe to the region jumping by 16%.
In terms of the global destinations European travellers are choosing to visit for the festive period, New York City retains its top spot for the second consecutive year. Dubai and Bangkok also remain favourites, while Miami seems to be increasing in popularity as it claims a spot in the top five for the first time.
Data also shows an upswing in hotel searches, with the number of reservations made by European travellers to global destinations up by 33% compared to 2022.
Sojern has also found that flights departing from Europe for destinations within Europe, the US and the Middle East will see an upward lift from around December 18, peaking on December 22-23 and tapering off on December 24 and 25.
With the invaluable data provided by Sojern, travel companies can gain deeper insight into booking trends, ensuring the implementation of the most effective marketing campaigns to convert the highest number of customers.
By using the Sojern Travel Marketing Platform, companies can expect an increase in both revenue and efficiency.
As travel companies look ahead to the winter season and into 2024, remaining agile is essential. Sojern’s data and insights can help travel companies, hotels and destinations find, attract, engage and convert travellers throughout the buying journey, all while driving efficiencies to achieve long-term success.
*Data pulled as of the end of September 2023
PICTURES: Shutterstock/S_Photo, Bodgan Sonjachnyj, Stuart Monk