Balkan Holidays is creating a new trade sales team to boost agent sales under the remit of newly promoted national sales manager Lynsey Jones.
Jones was previously regional sales manager at the specialist operator.
Alexander Stoyanov, managing director, said: “Lynsey has done a great job as regional sales manager and so when this opportunity became available it was a natural progression for her.
“Travel agents are very important to us, we are putting together a new trade team to help them sell even more of our wonderful holidays and Lynsey, with her energy and enthusiasm will lead them as they work closely with our trade partners.”
Jones said: “I am so grateful to be given this fantastic opportunity and look forward to exciting times ahead working with our trade partners.
“We are more trade friendly than ever and this has been welcomed by the trade and we’ll be visiting travel agents across the UK to give them support and product training
“I can’t wait for the future of Balkan Holidays and what new things lie in store.”