Exodus Adventure Travels has appointed Jason Gray as marketing director as it targets growth in the UK and North America.
Gray was previously UK marketing director for menswear brand Charles Tyrwhitt, prior to which he was the business’ head of marketing in North America.
Exodus managing director Sam Seward said: “I am looking forward to working closely with Jason over the coming months. His strong commercial acumen and his proven track record in delivering growth in North America will be incredibly important to our business as we continue to strengthen our position as the leading adventure travel operator.”
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Gray, who will report directly to Seward, will oversee the 28-person marketing team and have responsibility for setting and delivering the group’s marketing strategy.
He said: “Exodus truly is a great brand with a dedicated customer base. We have an excellent opportunity to grow even further over the next few years, particularly in the UK and North American markets.”