Fred Holidays has been appointed UK general sales agent (GSA) for Lindblad Expeditions as the line expands passenger sourcing globally.
The company will work on a targeted sales, marketing and public relations campaign aimed at increasing brand exposure and awareness.
Fred Holidays will be available to take Lindblad Expeditions calls and help with queries from September 23.
New York-based Lindblad Expeditions runs a fleet of 19 owned and leased vessels ranging in size from 16 to 148 passengers, with 600 departures a year. The company also sells and operates the Lindblad Expeditions-National Geographic co-brand.
Fred Holidays is recruiting for a head of UK sales who will manage the relationship and oversee all activity.
The successful candidate will work closely with the sales leadership team at Lindblad Expeditions and report directly to director of tour operations Tricia Birmingham.
Lindblad Expeditions recently appointed Christine Stevens as vice president of national, strategic and international accounts.
She will be responsible for overseeing Lindblad Expeditions’ UK sales strategy, developing and implementing sales initiatives and building upon strong relationships with appointed regional partners.
Sales and revenue senior vice president Kathi Riddle said: “It has long been a goal of ours to grow our sales internationally and reach a broader, more diverse audience beyond our strong presence in the US and Australia.
“With their gold-star reputation and deep understanding of the UK market, Fred Holidays is the perfect partner to help us shatter our international growth goals and capitalise on the recent expansion of our agreement with National Geographic that has made it possible for us to market our co-brand globally.
“The UK market is filled with distinguished travellers who know how to holiday, and together with Fred. Holidays, we’ll show them there’s no better brand to explore the world with than ours.”
Birmingham added: “There is so much potential for the growth of expedition and adventure cruise within the UK and I am confident that Fred Holidays will be successful in helping Lindblad Expeditions achieve their objectives of increased brand awareness and significant business growth.”