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Hubby in ‘advanced discussions’ with investors to raise €2m-€3m

Amsterdam-based eSim provider Hubby is in “advanced discussions” with investors for a seed fundraising in the range of €2 million to €3 million.

It said more details will be announced “very soon” as the company approaches the end of its second full year of trading.

So far, the company has been funded with €450,000 raised from friends and family.

Launched in December 2022, Hubby enables agents and other trade partners the chance to offer the eSims as a value-add for clients while on holiday, so travellers can have internet access abroad.

Hubby has delivered more than 175,000 eSims through its B2B2C sales routes, including via travel agencies and tour operators, and it anticipates revenues will hit about €750,000 by the end of this year.

Thijs van de Wijk, founder and chief executive of Hubby, said: “I’d like to thank all of our B2B2C partners who have placed their faith in us to provide their travellers with internet in destination.

“At the outset we felt very strongly that selling eSims as an ancillary on commission to consumers was already on its way out and that the best way to distribute them was as a value-add through travel providers and partners – having such players instead use them as an enabler of value for their clients that opens the door to cross-selling and improved customer experiences.

“What other product could you offer your customer for just a few euros that adds so much to their experience and directly benefits you?

“Our clients report increased bottom line and NPS scores and the word is getting out there; we’ve had enquiries from all four corners of the world.

“Watch this space for more news as we expand the team and announce significant partnerships with sellers and providers of travel to take Hubby global.”

Picture by Kaspars Grinvalds/Shutterstock

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