Jet2holidays launches peaks campaign with agent competition

Jet2holidays is offering a discount of £60 per person on all holidays booked through the trade in its peaks campaign, alongside an agent competition.

The operator said its campaign, which is called Prepare2Peak and runs until February 29, has been “developed with independent travel agents and homeworkers so they have the knowledge, tools and incentive to drive more footfall, enquiries and sales” during the peak period.

Jet2holidays said its offering of £60 off per person on a holiday applies to its “biggest ever on sale capacity” and is eligible across Jet2holidays, Jet2CityBreaks, Vibe by Jet2holidays, Indulgent Escapes and Jet2Villas. It added there are “millions” of free child places available.

More: Jet2holidays tops Which? poll of all-inclusive providers

Marketing collateral for agents will be “upweighted” during the campaign, the operator said, with new bespoke online, social and email materials available, as well as a range of new-look brochures.

From January 1, the operator will also run a competition giving agents the chance to win one of 100 places on a “destination discovery” fam trip. To enter, agents must make a Jet2holidays booking by February 29.

Alan Cross, director of travel agent relationships at Jet2holidays, said: “Our award-winning product, service, and huge product range means we are looking ahead to this peaks with real confidence.

“There is strong demand out there and, as always, the dedicated Jet2holidays trade team is doing everything to drive sales via independent travel agent and homeworker partners.

“Our Prepare2Peak campaign has been meticulously planned and we are confident it will drive our biggest and best peaks via the trade ever.

“We have never had so much capacity on sale and we are rolling out an unrivalled programme of support to our partners to help them benefit from what is an unrivalled programme of holidays.”

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