Travel Republic has bolstered its leadership team and unveiled a brand refresh across its customer-facing activities, website and social media channels.
The OTA said it has created the new look to support the brand’s growth strategy and build on the roll out of its Power to the People manifesto, which promises consumers value for money destinations and packages, excellent customer service and protection if things do not go as planned.
To support future growth, Travel Republic has recently added several senior positions to its leadership team.
More: Dnata brands Travel Republic and Travelbag leave Abta
Kate Staniforth has joined the business as head of marketing, while Sanjay Patel and Victoria McQuillian have joined the brand’s leadership team as head of trading and head of partnerships and business development, respectively.
Former Travelopia marketing head Staniforth is responsible for setting Travel Republic’s marketing strategy and leading all areas of the marketing campaign, including social media and PR.
Patel, who previously worked for Thomas Cook and Olympic Holidays, has been tasked with developing and driving training on the brand’s website.
McQuillian is responsible for exceeding revenue and margin targets through marketing campaigns.
Managing director Antonio Fellino said: “These new colleagues are already making a significant contribution to the business. Their combined expertise and experience are playing a pivotal role as we drive forward our transformation, ensuring we continue to deliver exceptional value to customers and further position the band as the people’s travel champion.
“The new look for the brand is all about supporting our driving ambition to be the people’s travel champion in every way, from the value we offer through to the great service we deliver.
“Our strategy is centred on creating a standout customer experience that drives long-standing brand preference.
“The new brand identity feels more modern and contemporary, rooted in its original form but with new life, and reflects a powerful symbol for our people flying the flag for travel.”