Alicante selected for latest easyHotel in Spain

Budget brand easyHotel is expanding to a fourth city in Spain.

The company plans to open a 97-room hotel in Alicante in 2026.

The property will join others in Malaga, Madrid and Barcelona.

Additional hotels in Barcelona and Valencia are expected to open next year.

A fourth hotel is due to open in Zurich and the first in Marseille later this year, adding to the group’s portfolio of 47 properties across Europe.

Chief executive Karim Malak said: “The easy brand is renowned among consumers throughout Spain, making this new hotel a key component to our strategy of expand in countries where our brand enjoys strong recognition. 

“Collaborating with a local developer allowed us to pinpoint the ideal location near public transport and in a popular city destination. 

“Alicante is the perfect addition to our existing portfolio, and allows for us to introduce a new, budget-friendly option for travellers seeking to explore this fantastic city and the beautiful beaches of Costa Blanca.”

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.