Hoseasons and Cottages.com have both launched TV ads to push peak season bookings.
The self-catering domestic operator has returned to TV screens with a refreshed version of last year’s ‘Say hi to Hoseasons’ ad, designed to appeal to couples and groups of friends.
Hoseasons is currently offering bookings for 2025 lodge and park breaks with a £10 low deposit.
Sister company Cottages.com has launched its first TV ad since pre-Covid with a ‘book it before it’s gone’ message to encourage early bookings.
All 19,400 cottages.com properties are available for travel agents to book via sister brand Hoseasons.
Cottages.com’s TV ad highlights the perils of leaving it too late to book a dream break. It tells the tale of two families, one who has found their ideal property on the brand’s website and the other who has beaten them to it by booking it first.
It will appear on TV channels including Sky, Channel 4, E4, Film 4, ITV, ITV 2, Gold, Dave and Alibi, as well as across BVOD, sambaTV, YouTube, paid search, paid and organic social media.
Richard Banks, performance marketing director at Awaze, parent company of cottages.com, said: “We have a huge portfolio of properties at cottages.com, but each one is unique so if customers find their dream destination it’s vitally important they book it straight away or risk someone else nipping in and booking it first.”
The brand worked with Manchester-based creative agency, driven, to produce the campaign.