Former First Choice and City Cruises boss Kyle Haughton is one of two new non-executive directors appointed by Visit Jersey.
Haughton and former Waitrose customer director Martin George replace board members who are retiring by rotation.
The new appointments follow British Airways Holidays managing director Claire Bentley becoming a non-executive director of the island’s tourism organisation in October.
They follow ex-Visit Britain director Tricia Warwick becoming chief executive of Visit Jersey last April.
Haughton has worked in the travel and hospitality sectors for more than 35 years and was formerly managing director and board member at London-based City Cruises and a director of First Choice Holidays.
He has also held director posts at former airports operator BAA, Sunworld Holidays and Funway Holidays.
Visit Jersey chair Lisa Springate said: “It is an exciting, rapidly changing time for global tourism and we are delighted to welcome Martin and Kyle to the Visit Jersey Board.
“Their wealth of experience and diverse skill sets complement the existing expertise on the board, and will strengthen Jersey’s position as we work to build a vibrant, sustainable visitor economy.”