Rise in high value bookings delivers second record year for The Personal Travel Agents

A second consecutive year of record-breaking sales has been reported by The Personal Travel Agents amid a rise on high value bookings.

The Midcounties Co-operative independent travel home working group saw an overall 25% rise, and an increase of 45% versus pre-pandemic sales.

Average earnings for the independent PTAs in 2023 are at an all-time high with a year-on-year increase of 34% expected.

The PTAs’ commission builder scheme, which pays extra levels of commission based on volume, is due to hand out more than £270,000 at the end of the year with about half of homeworkers benefitting.

A business update also revealed a growing volume of high value bookings for the PTAs.

A quarter their earnings have originated from bookings with a value of more than £10,000 this year. 

The number of bookings worth more than £10,000 being made has increased by 26% over last year, versus a 9% rise for bookings under the value of £10,000.

The data was revealed by head of PTAs Sheena Whittle as more than 80 out of 150 attended the group’s annual conference on board a Uniworld river cruise ship in Paris.

The PTAs also used the conference to launch new initiatives, including a business insights dashboard to help agents understand the detailed insights into their business; a bespoke river cruise toolkit to help  boost their sales in the sector; and a customer referral toolkit to help them track and reward the biggest supporters in their customer databases.

Whittle said: “It was truly special to have so many of the PTAs together on the River Seine to celebrate another record-breaking year of business.”


Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.