Tui Group has become preferred tours and activities partner to lastminute.com
Europe’s largest tour operating business will provide a new platform featuring thousands of experiences in city-break and beach destinations in more than 100 countries.
This will integrate with existing lastminute.com channels, including website, CRM and SMS.
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Already operational for lastminute.com, the platform for brands Bravofly, Rumbo, Volagratis and Weg.de will go live during the summer.
The two companies will also explore different initiatives related to telesales and direct sales in destinations in addition to online channels.
Peter Ulwahn, chief executive of Tui Musement, the tours and activities division of Tui Group, said: “We have worked with lastminute.com for years, but now take our collaboration to a whole new level, leveraging our strong operator relationships, omni-channel distribution capabilities, and full curated portfolio of experiences, including unique excursions developed in-house by our team.”
Lastminute.com chief executive Luca Concone said: “I want anyone to see us as their ideal travel companion across the entire travel journey. I believe tours and activities have a huge potential to become a vital component of a holiday package.
“Our mission is to personalise and simplify the travel experience, and this partnership means we can offer our customers a fantastic range of things to do in destinations via a technology platform that is easy to access.”