Free sailings are being offered to agents in a MSC Cruises UK & Ireland booking incentive ahead of Clia Cruise Week which starts on September 18.
Agents stand the chance of winning a mini cruise each day of the promotion by booking sailings on new ship MSC Euribia for this winter or next summer.
Cruises for two in a balcony cabin on board MSC Virtuosa are being made available.
Sailings can be up to four nights departing from Southampton next summer.
Agents must complete bookings via the MSC Cruises agent portal, MSC Book, between September 15-26 to be automatically entered into the prize draw.
The winners will be announced on the MSC Cruises travel agents UK and Ireland Facebook page on September 26 and will be contacted by their sales manager or trade support.
Sales director Steve Williams said: “Clia Cruise Week is an important celebration for our industry, showcasing to our customers what a versatile break cruises can be and how they can appeal to every age group.
“We are incredibly pleased to offer this incentive to our agent community who work tirelessly to champion the MSC Cruises brand and are thrilled to be able to reward them for their efforts.”