Travel Counsellors pushes social media training for homeworking agents

Travel Counsellors is providing its home-based agents with training on social media to help build content to grow their businesses.

The aim is to enable agents grow their own digital communities through authentic, personal content while enhancing their confidence, skills and strategy in how they present themselves online, according to the company.

External social media experts School of Social has created the training for Travel Counsellors to help agents understand not just how to post online, but why sharing personal stories, engaging audiences and amplifying customer advocacy are among the most effective ways to build thriving digital communities.

The scheme caters for all levels - beginner, intermediate and advanced - covering Facebook, Instagram, TikTok and LinkedIn. 

Participants can follow a learning path tailored to their experience and goals, with the programme featuring short, on-demand modules, optional platform-focused drop-ins, live content creation clinics at the company’s nationwide events and a monthly expert-led podcast.

Support team staff will also participate, helping them build their own social media confidence.

Franchise sales director Matt Harding said: “Personal relationships are at the heart of what we do, and social media has become one of the most impactful ways to nurture those connections.

“For example, the recent disruption in the Middle East has shown just how quickly stories can travel and the important role social media plays in connecting people and amplifying their voices.

“That’s why Supercharge Your Socials is such a valuable investment. It strengthens our commitment to learning and training for our global community and gives every Travel Counsellor, regardless of experience level, the opportunity to grow their digital community through authentic, personal content. 

“By sharing their own stories and the real experiences of the customers they look after, our business owners deepen trust and inspire the kind of genuine advocacy that drives long‑term business growth.”

School of Social founder and director Kineta Kelsall added: “Social media is at its most powerful when it feels personal, purposeful, and true to the individual, and that’s exactly what Supercharge Your Socials is designed to support.

“Our focus is on giving every participant the confidence and practical know‑how to create content that reflects who they are and the relationships they’re building. I can’t wait to see the stories, creativity, and confidence that emerge.”