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British Airways CityFlyer is adding Madrid to its network from London City airport this winter.
The Spanish capital will be served 11 times a week from December 1.
The BA carrier will also resume partial winter services to Innsbruck ahead of the Christmas holidays and bring back ski connections to Geneva and Chambery in addition to Milan and Zurich.
Year-round services to San Sebastian and Ibiza will remain available, together with Dublin and Rome.
The docklands airport has instigated a targeted winter campaign through channels including SkyScanner, Google, Meta and other digital platforms to generate additional interest and inspire spontaneous getaways.
Chief commercial officer Andrew Hodges said: “We’re excited to expand our winter schedule with British Airways, offering even more options for passengers seeking city escapes, ski adventures, or winter sun.
“The launch of Madrid and return of popular ski routes are a clear response to growing demand for leisure travel from London City.
“With existing capacity available, we’re actively in discussions with both new and existing airlines to broaden our network and unlock more destinations for our passengers.”