Connections and Visit Hungary to host debut Explore Hungary event

B2B events specialist Connections will host the debut Explore Hungary in Budapest (April 26–29), in partnership with Visit Hungary.

 

The inaugural edition will bring together luxury travel agencies from Europe and the US with leading Hungarian hotels, resorts, destination partners and experience providers for three days of pre-scheduled one-to-one meetings and immersive networking.

 

Hosted with leading local venues and experience partners, the programme will combine Connections’ established meeting format with a series of cultural, culinary and destination-led experiences, designed to showcase Budapest and other regions of Hungary.

 

While the event will be based in the capital, Explore Hungary has been developed to highlight the country’s broader luxury travel offering, from historic wine regions and countryside retreats to wellness destinations, lakeside escapes and regional gastronomy.

 

Selected agencies can take part in a post-event fam trip to further explore Hungary’s regions and develop more diverse itineraries.

 

Máté Terjék, head of international key markets at Visit Hungary, said: “Visit Hungary has been a long-standing partner of Connections, so hosting a dedicated edition in our destination is an important milestone for us.

 

“Budapest is a natural starting point for many travellers and a strong showcase for Hungary’s quality, creativity and hospitality.

 

“At the same time, Explore Hungary will allow travel designers to discover the wider range of high-end experiences across the country – from renowned wine regions and lakeside destinations to countryside retreats and wellness experiences – and to build more diverse and meaningful itineraries for their clients.”

 

Winnie Wong, head of Explore Portfolio at Connections – part of the international portfolio of Travel Weekly owner Jacobs Media – added: “Explore Hungary is a natural extension of our destination-led event series.

 

“Hungary is a destination with exceptional untapped potential in the luxury travel space, and with international visitor numbers continuing to grow year-on-year, this programme allows our community to experience that first-hand.

 

“By bringing international travel designers together with leading local partners, we’re helping to drive long-term business and strengthen Hungary’s visibility in key source markets.”

 

Applications for selected luxury buyers are now open. Full programme details, including hosted venues and familiarisation itineraries, will be announced in due course. For more information, click here or contact enquiries@weareconnections.com.