Former Attraction World chief lands new role with BA partner

Former Attraction World Group chief executive Olly Nicholls has landed a new job.

He has been named as senior vice president travel at tech specialist WNS, which develops digitally-led transformation solutions across different industries.

Nicholls left Attraction World in May after almost six years at the helm.

WNS was originally founded by British Airways 30 years ago to provide back office functions.

The business was acquired this year by French tech firm Capgemini and has retained a long-standing partnership with the airline.

Nicholls said on LinkedIn: "The WNS-British Airways partnership isn’t just a case study - it’s a blueprint for what long-term, values-driven collaboration actually looks like. 

“From reimagining operations to scaling intelligent workflows across the world, this relationship has weathered disruption, reinvention and everything the industry has thrown at it.

“For me, joining at this moment - as WNS becomes part of Capgemini - feels like stepping into a story that’s still accelerating. A partnership built on real delivery, real domain expertise and a shared ambition to keep aviation moving forward.

“Aviation is changing fast. Leaders need partners who can match that pace - operationally, technologically and creatively. WNS has been doing that for decades, and I’m excited to play a small part in its next chapter.”