Galaxi launches ‘Beyond the Brochure’ podcast for agents

B2B marketing and events company Galaxi has launched Beyond The Brochure, a new podcast created for the travel trade.

The trade support specialist said the podcasts will offer agents “destination and product insight through honest, engaging conversations rather than traditional sales messaging”.

The format is designed to fit modern working lifestyles, to give travel agents “a fresh way to learn, discover and stay inspired”, added Galaxi.

Episodes will be available in audio and video formats across all major platforms.

The debut episode explores Ras Al Khaimah, highlighting the emirate’s diverse offering, from luxury hotels to adventure experiences across mountains, desert and sea.

The episode is produced in partnership with Ras Al Khaimah Tourism Development Authority, with Emma Charlesworth, UK and Ireland market manager, appearing as the first guest.

Josh Lewis, Galaxi commercial director, said: “We wanted to create something genuinely different for our partners – a way to engage with travel agents that feels natural, relevant and valuable.

“Rather than relying on a traditional sales pitch, the podcast focuses on subliminal learning through real, honest conversations with people who truly know their product.

“It’s designed for today’s agents, where work fits around life – whether that’s listening on the go, working from home or finding ways to build knowledge without being tied to a screen.”

Beyond The Brochure builds on Galaxi’s existing programme of webinars, roadshows, guidebooks and agent incentives.

Future episodes will feature destinations, hotels and travel brands from across the industry, focused on “authentic storytelling and practical insight” to help agents learn and sell with confidence.