InsideJapan unveils record small-group tour programme for 2026

Specialist operator InsideJapan has launched its largest-ever small-group tour (SGT) programme for 2026, following rising demand in 2025.

 

The expanded schedule offers more departures, including additional shoulder season and off-peak options as part of its strategy to help tackle overtourism.

 

Simon King, co-founder of parent company Inside Travel Group, said: “From July 2024 – June 2025, InsideJapan has seen a 21% increase in travel to Japan compared to the previous year, and we’re continuing to see ongoing demand.

 

“For agents, this is the perfect time to capitalise on traveller interest, especially for clients who want an expertly guided, authentic experience without the stress of planning it themselves.”

 

Richard Farmer, InsideJapan group tour programme operations manager, said the expansion was driven by “exceptional” 2025 sales.

 

“Our 2025 tours sold at a pace we’ve never seen before which not only reflects the popularity of Japan right now, but the demand for the ‘Insider’ escorted small group tour,” Farmer said.

 

“Our popular Spring Elegance and Autumn Elegance tours sold out completely – even after we added extra departures – and our only all-inclusive All-in Japan tour, followed closely behind.

 

“We also saw very strong uptake for award-winning Majestic Japan and our new Must-see Japan tour, despite its later release.”

 

More: Inside Japan offers Christmas and New Year dates for first time

He highlighted how most travel on the tours is by local and bullet train, staying in a mix of hotels, traditional ryokan guest houses and even temples.

 

“Along the way we meet craftspeople, connect with communities, and share drinks with trainee geisha (maiko),” he added.

 

“Our Insider tour leaders provide a cultural adventure through Japan, offering authentic insight and local connections, while also giving travellers flexibility to explore at their own pace.

 

“As part of our ‘under-tourism’ strategy, we decided to reduce off-peak costs of tours to encourage more travel when there are less people travelling.

 

“With our 7% shoulder and 15% off-peak reduced pricing now in place from the outset, there’s a real opportunity for agents to present an affordable alternative to peak-season travel.

 

“For example, a July departure on Classic Japan is priced over £800 lower per person than October – and the experience is just as culturally rich.”