‘More inclusive’ Mexican resort group to raise UK and Europe trade profile

Cara Global Sales & Marketing has been appointed as exclusive UK and Europe representative for Mexican hotel group Lomas Hospitality.

 

The ‘more inclusive’ group manages eight resorts in the Riviera Maya on Mexico’s northeastern Yucatan Peninsula.

 

Cara Global Sales & Marketing will lead all B2B initiatives for Lomas Hospitality across the UK & Europe.

 

This includes full account management of tour operators and travel agency consortia; contracting, revenue management strategies and sales/pricing analysis; building brand awareness through product training, events and roadshows; B2B and B2B2C marketing with trade partners; and sourcing and securing Mice and groups business

 

Cara joint managing director Paul Bodart said: “We’re delighted to have this opportunity to represent such an authentic and visionary business.

 

“UK and European travellers are increasingly seeking experiences that combine luxury with genuine cultural connection. 

 

“As a 100% Mexican-owned business, Lomas Hospitality embodies that balance perfectly - offering world-class service, sustainable practices and the warmth of true Mexican hospitality.”

 

Lomas Hospitality chief commercial officer Vicente Madrigal added: “The UK and European markets are vital for our continued growth. 

 

“Cara Global Sales & Marketing’s deep-rooted experience in Mexico, proven trade expertise and strategic commercial vision make them the ideal partner to spearhead our strategy in this region – with the aim of increasing sales, distribution and awareness of our brands and resorts

across the UK & European travel trade.”